Do You Need a Job in Advertising?
7:57 PM
Adrants offers Adrants Portfolios, a service for creatives to exhibit their portfolios and get them seen by hiring companies and for companies in search of creative talent to easily search a database of creative portfolios and find the right creative for the job. Upload your portfolio and get it seen. Search for the best creatives in the business. Check it out here.
Want a job in advertising? Check out Adrants JobWink
Tags: ADRANTS Portfolio, advertising jobs
Who Won Best Flog of 2006?
4:29 PM
The Consumerist hosted a survey to determine the best fake marketing blog (flog) for 2006.
The Contestants!

Click the Gold-Plated Turd Award to find the LOSER company that won the best flog of 2006. May all marketers, public relations firms and advertising companies have learned to leave the flogs alone.
For more information on flogs, please visit previous these posts:
Flogging and the Federal Trade Commission
Anothr Flog Brought to You by Zipatoni
Tags: fake advertising blogs, best flog 2006, Gold-Plated Turd Award
The Contestants!

- McDonald's ~ 4Railroads and Mcdmillionwinner flogs
- Wal-mart ~ Walmarting Across America flog
- Sony ~ All I Want For Xmas Is A PSP flog
Click the Gold-Plated Turd Award to find the LOSER company that won the best flog of 2006. May all marketers, public relations firms and advertising companies have learned to leave the flogs alone.
For more information on flogs, please visit previous these posts:
Flogging and the Federal Trade Commission
Anothr Flog Brought to You by Zipatoni
Tags: fake advertising blogs, best flog 2006, Gold-Plated Turd Award
Latent Semantic Indexing (LSI)
6:16 PM
LSI can be used to answer specific information requests and to monitor new information for user interests. LSI can retrieve relevant information that does not contain query words, so it finds more relevant information than other search engine methods.
LSI is the only known method for cross-language retrieval that does not require translation of user queries or information, so queries in one language can effectively retrieve information in the same or different languages.
Google currently uses this algorithm to return search results. Is this method better than keyword matching?
Let me know your thoughts on this . . .
Tags: latent semantic indexing, search engine marketing, search engine results
LSI is the only known method for cross-language retrieval that does not require translation of user queries or information, so queries in one language can effectively retrieve information in the same or different languages.
Google currently uses this algorithm to return search results. Is this method better than keyword matching?
Let me know your thoughts on this . . .
Tags: latent semantic indexing, search engine marketing, search engine results





