Advertising For Success

Text Your Promotion for Best Results

5:22 PM

Over 90+ percent of all promotional text messages are opened and read, compared with just 3 percent of promotional email messages. This is the next wave of advertising, so you may want to increase your text message promotions.

Advanced Telecom Services (ATS), sponsor of this post, provides interactive voice response (IVR) services and interactive mobile solutions. ATS offers text message solutions for newspapers and text message solutions for radio stations. Advanced Telecom Services offers bulk SMS text message emergency alerts, and supports text message voting.

I must admit, I have never thought of using bulk SMS text to communication important information during a natural disaster or other dangerous situation. Imagine what a difference this could have made in New Orleans during Katrina!

Germans are Active Online Buyers

4:24 PM

Germany: Online Overview (eMarketer) estimates nearly 40 million active Internet users in Germany in 2006, number to climb to nearly 50 million before 2011. Two out of three German Internet users shop and buy online. On average, the German online buyer spent $945 in 2006, should rise to $1,739 by 2010.

Germany: Online Powerhaus - eMarketer- read article here

Social media #1 influencing buying decisions

3:58 PM

The 2007 ITtoolbox/PJA IT Social Media Index Survey was conducted between May 9-21, 2007. More than 2,100 information technology and business professionals from more than 50 countries worldwide were surveyed.

They found that Information Technology professionals cited social media as the most trustworthy online source of information when making purchasing decisions.
Nearly 2/3 of the respondents believe that social media content and user-generated tools help them make a more informed purchasing decision.
More than 3/4 of the respondents believe that social media content and user-generated tools have made them more efficient.