From Gaming Insider:
Splinter Cell: Double Agent is the most recent release of one of the more successful franchises currently being developed by Ubisoft. The games are a perfect vehicle for in-game advertising, providing opportunities for in-game product placement and virtual outdoor ads. In-game advertising is acceptable and even expected as it is part of the ubiquitious landscape of our everyday life. However, the advertisements must fit into our perception of reality.
Does He Look Like He Uses Nivea?Splinter Cell: Double Agent is the most recent release of one of the more successful franchises currently being developed by Ubisoft. The games are a perfect vehicle for in-game advertising, providing opportunities for in-game product placement and virtual outdoor ads. In-game advertising is acceptable and even expected as it is part of the ubiquitious landscape of our everyday life. However, the advertisements must fit into our perception of reality.
In an ill-advised foray into in-game advertising, Nivea placed ads for skincare and grooming products for men on Splinter Cell, trying to reach the illusive 18- to 24-year-old market. Nivea learned that products that do not mesh with a game's theme is a bad way to break into in game advertising. Somehow, skin care does not fit into Tom Clancy's world of international anti-terrorism.
Tags: Splinter Cell: Double Agent, Nivea, in-game advertising, Tom Clancy
