High-End Computer Purchases Made Online

From eMarketer:

A study by BIGresearch and Home Electronics Journal (October 2006) found that over half of US affluent consumers plan to make high-end computer purchases online.

• 93 percent of affluent consumers in the US conduct Internet research before purchasing consumer electronics
• over 62 percent visit product websites and peruse search engine results
• over 27 percent sign up for informational e-mail newsletters

Read eMarketer's Technology Marketing: Customer Driven Convergence report for more information.

Tags: BIGresearch, affluent consumers, consumer electronics, high-end computers