According to David Berkowitz (of 360i) for MediaPost Search Insider.
. . . expect hotspotting to become a household word. Through this technology, producers can isolate characters, sets, products, and other elements within the video and not just tag them but link them.Video hot spotting is similar to image mapping, where you have a clickable area (hotspot) on a image, such as a map, that links to more information.
Video will become riddled with links and supported by advertising. Is it free yet?
Tags: online video, online video tagging, online video hotspotting