Someone is Using Metatags?!?

Interesting read on Technology & Marketing Law Blog about trademarks being used in metatags. The 11th Circuit Court upheld a district court ruling that the use of competitive trademarks in metatags constituted trademark infringement.

Technology & Marketing Law Blog: 11th Circuit Freaks Out About Metatags--North American Medical v. Axiom

From the article:

• Axiom included competitive trademarks in the metatags
• Axiom appeared as the second organic search result in Google for the trademarked terms (following the plaintiff, which was #1 in the search results)
• The trademarked terms appeared in the search results descriptions