Back to the Start
Second Best Commercial of 2011
This is a great commercial about sustainable animal husbandry. Willie Nelson sings a Coldplay song, The Scientist. I found the ad refreshing and it renewed my hope that we may yet become a gentler society.
. . . the spot is a marvel of craft, visually and musically. And it answers its own call, with all proceeds from the sale of Nelson's song on iTunes going to the Chipotle Cultivate Foundation (Tim Nudd, AdWeek, Ten Best Commercials of 2011 : The year's most impeccable craft and storytelling in advertising).The Chipotle Cultivate Foundation is dedicated to creating a sustainable, healthful and equitable food future. The foundation has contributed $2+ million in to help fund sustainable agriculture, family farming and culinary education initiatives. If you wish to learn more about the foundation, visit their website here.
Credits
CHIPOTLE • Back to the Start
Agency: Chipotle and CAA
Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producers: Cedric Gairard, Chris O'Reilly, Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
3D Previs Lead: Mark Davies
3D Modeling: Wayne Kresil
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
Music Supervision: David Leinheardt at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic
