The study found that 89 percent of retailers offer Internet-only promotions, a decrease from 91 percent in 2005. However, 32 percent offer rebates, up from 20 percent; 20 percent offer coupons, up from 5 percent in 2005. Over 25 percent of retail web sites in the study allowed customers to preorder products, compared to 16 percent in 2005. Returning products purchased online to stores increased to 81 percent, up from 72 percent.
During the fourth quarter of 2006:
- Streaming video was found on 38 percent of sites, up from 20 percent in 2005
- Color change, 46 percent, up from 34 percent in 2005
- Alternate views, 57 percent, up from 45 percent in 2005
- Themed collections of merchandise, 59 percent of sites, up from 28 percent in 2005
- Dedicated space for clearance items appeared on 73 percent of sites, up from 51 percent.
- Price from low to high (88 percent)
- Price from high to low (76 percent)
- Best seller or top seller (54 percent)
- Brand (45 percent)
- New arrivals (37 percent)
- Product name (27 percent)
- Best match (27 percent)
- Category (15 percent)
- Ratings (14 percent)
- Color (14 percent)
- Sales and specials (12 percent)
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