Are You a Producer or Member of the Audience? ~ Advertising For Success

It is easier than ever for anyone to create digital content. Yet viewers still outnumber video producers by millions.

UGC Users Outnumber Creators - eMarketer - read the article

From the article:

Globally, the estimated number of user-generated content users will hit 254 million by 2011, up from 128 million in 2006.

Not surprisingly, the number of people who create content . . . is expected to increase significantly as the user-generated content movement gathers steam, rising to 95 million in the US by 2011, up from 70 million in 2007.

John Horrigan of the Pew Internet & American Life Project said in a Clickz interview, "[The Web is] shifting now to user-generated content; it shows people engaging with the Internet in a number of different ways in their lives. It shows that people are pretty interested in using the technology to put something of themselves on the Internet, not just pull down information from the Internet."

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