The AMA introduces the new author series with Marketing Matters LIVE!, AMA's online radio program. The radio program airs every Wednesday, live, from 11:00am CT-12:00pm CT. All the shows are archived
here for you to listen to at your convenience.
This new series features authors of today's leading marketing books and how you can put their forward-thinking ideas into practice. You now can be part of the show by calling in with questions for the authors or
email your questions prior to the show.
Date: July 18, 2007
Time: 11:00 am CT-12:00 pm CT
Brothers Chip Heath and Dan Heath are the co-authors of
Made to Stick: Why Some Ideas Survive and Others Die. The book has been featured in Time, U.S. News & World Report, People, Fast Company, Inc., on The Today Show, on NPR's Morning Edition, and in many other publications. Ever wonder why do some ideas stick easily and others struggle? And what can we learn from the ideas that do make it?
