Buzz from Digital Hollywood ~ Advertising For Success

David Berkowitz was inspired by Aaron Goldman who, at the Search Insider Summits, keeps a checklist of the buzzwords from the event and shares them.

MediaPost Publications - Buzz From Digital Hollywood - 06/19/2007

Brands: Branding, protecting brands, and catering to big brands were at the heart of the discussion.

Measurement: . . . measurement was a far more frequent topic of conversation than targeting, engagement, integration, optimization (by my count, mentions of measurement outnumbered all those other topics combined).

Google: The leading search engine didn't come out all that well in Hollywood, mostly due to privacy concerns, especially in light of the DoubleClick acquisition.