Creating a Strategic Content Ecosystem

Where Social Meets Email:
Build an Integrated Content Ladder in 5 Steps

Sponsor: Exact Target
Speaker: Jay Baer, Convince & Convert
Date/Time: Tuesday, June 1, 2010 - 1 PM EDT

Do not exhaust yourself trying to keep up with
Twitter, Facebook, YouTube, email, blog, and other social media sites. Instead, learn how to . . .
. . . create a strategic content ecosystem that allows you to efficiently repurpose and cascade your best content, while maintaining sound SEO principles throughout.
Free to all. You must register. Click here.

Nielsen Webinar: Value of a Social Media Impression

Advertising Effectiveness:
Understanding the Value of a Social Media Impression

Thursday, May 27

Time: 2:00 p.m., ET / 1:00 p.m., Central / 11:00 a.m., PT

Jon Gibs, VP Online & Integrated Analysis, Nielsen
Sean Bruich, Measurement Research, Facebook
  • Does advertising on social networking sites deliver the reach and lift across all the metrics important to brand advertisers?

  • How can marketers use a combination of paid and earned media to increase advertising effectiveness by three- to four-fold?

  • What is the value of a Facebook fan and how can a fan base drive social advocacy within paid media?
** The webinar is Free, but you must Register. Click here to register now. **

Find a Career--Not Just Another Job

Are you looking for a new career? Most facets of healthcare are going to boom as the entire Baby Boomer generation ages. If you can afford the time and tuition, you may want to become a nurse. If you want to work in a nursing home, you may take a course and become a Certified Nursing Assistant. If you want to work in a doctor's office, you may want to look into becoming a medical assistant.

According to the United States Department of Labor,
Medical Assistant employment is projected to grow much faster than average, ranking medical assisting among the fastest growing occupations over the next decade. Job opportunities should be excellent, particularly for those with formal medical assistant training. (Occupational Outlook).
St. Augustine School of Medical Assistants is fully accredited and certified by The National Accreditation and Certification Board, a private non-governmental professional health accreditation organization.

Class work includes Medical Terminology, Basic Human Anatomy and Physiology, Medical Records, Basic Medical Law, Medical Billing and Insurance Claims, Infection Control, Emergency Care, Patient History and Physicals, EKG and Lab Testing, Clinical Labs include Phlebotomy, Injections, Basic Ultrasound and Introduction to Basic Ultrasound

The textbook, workbook and CD program for medical assistant is called Outline Review for the Medical Assistant (2nd ed., Hemby, MP). The text is available online at for about $50.

Search Boost and Xmarks Beta

MediaPost Publications Web Browser Add On Aims To Improve Paid-Search Click-Throughs By 15%
. . . SearchBoost, aims to give search ads a boost of credibility by showing the ratings and rankings from others who have downloaded the Web browser add-on, too. Xmarks [add-on] counts more than four million active add-ons in use by people who have downloaded the Xmarks browser add-on. Those users do about 450 million searches monthly.
A 30-day test with 200,000 searchers measured the clickthrough rates on ads and found that click-through rates increased by 15 percent for advertisements that showed SearchBoost data. Tests with REI, 1800Flowers, and afforded similar results.

Check it out here: Xmarks Beta

Teachers As Agents of Change

This is a Sponsored Post written by me on behalf of USC. All opinions are 100% mine.

I am considering returning to school for a teaching degree. The University of Southern California is offering a Master of Arts in Teaching. USC's Rossier School of Education (MAT@USC) has a degree plan that combines innovative technology, field-based experiences and an interactive online environment for new and veteran educators. The Roy Romer Teaching Fellowship is open to teachers who want to attend MAT@USC. Federal loan forgiveness programs are also available to prospective teachers.

The Rossier School of Education ranks #22 in the United States and #9 among all private universities (US News and World Report). The American Association of Colleges for Teacher Education recognized Rossier and the MAT@USC for innovative use of technology in education (Emory University News Release – Irvine).

Primary and secondary education is changing and teachers will be the agents of change. If you want to make a difference--the way that teachers do--enroll today. To apply, you must have a bachelors’ degree from an accredited institution. Then, you complete the online application, submit two recommendation letters with an essay . . . If you complete the paperwork by July 26, you could be starting school in September!

For program information about the USC Trojan Family, please read the MAT@USC Blog or look for the technology overview video on site.

Visit my sponsor: Master of Arts in Teaching degree online from USC