Over One Thousand Posts So Far

This is my 1003rd post on Advertising for Success.  Below is my very first post on this blog, over four years ago.

11 February 2006

How to Market to Marketers? No Phone Calls, No Meetings, No Hype!

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The Marketing and Technology Survey found that over 70 percent of the marketers surveyed absolutely, positively, do not want to listen to sales pitches over the telephone. Over 57 percent do not want to meet in person and 63 percent do not want to attend a group presentation.

Most marketers prefer Internet-based presentations and links to more information on the web or by e-mail.

Freely provide the information you wish to share. RSS feeds, email updates, and downloads and on-demand presentations on your website will gather more goodwill than any telephone call, group meeting or personal presentation.

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I do not know if I will be around for another 1000 posts or another four years, but I have enjoyed this sojourn through the bloggosphere with you.



Is Your Computer or Server Vulnerable?

The Laws of Vulnerabilities Research
- Categorized by Industry

Free Webcast 
Date: Wednesday, March 31, 2010
Time: 1:00PM Eastern / 10:00AM Pacific

- Wolfgang Kandek, CTO, Qualys
- Jeanne Friedman, Editor-In-Chief, RSA Conference

Register Now

The Law of Vulnerabilities is a unique view of vulnerability data compiled from millions of systems and gathered from over 100 million scans. Within 24 months, critical vulnerabilities were identified on real-world systems and categorized by industry.

This research shows critical vulnerabilities and relationship to threats, time-to-patch trends and other factors that affect remediation efforts. Wolfgang Kandek CTO, Qualys, updates his highly rated presentation from RSA Conference.

Blog Your Blessing : Women

March is Women's Month

You have to imagine it possible before you can see something.  You can have the evidence right in front of you, but if you can't imagine something that has never existed before, it's impossible.

Rita Dove, first African-American poet laureate of the U.S.

Visit The Blue Panther Experience, host for Blog Your Blessings Sunday. We are bloggers of all faiths, creeds and races, so everyone is welcome. Join us on any Sunday as we blog our blessings.

Deadline Approaches for Homebuyer Tax Credits

This is a Sponsored Post written by me on behalf of Coldwell Banker. All opinions are 100% mine.

The federal income tax credit for home buyers has been extended and expanded!  Now, the program includes  home owners who wish to move up or on to another residence after five years of living in their current home, as well as first-time home buyers.

The 2010 Homebuyer Tax Credit program is a program that can put you or someone you know in a new home. In order for the program to work well, people have to learn about the program and the nitty-gritty details of how the plan will work for them.

I have a girlfriend who just recently went into real estate. She was the first person to tell me about the option for homeowners to move if they had lived in their current home five consecutive of the past eight years. She told me that anyone I knew who was looking to move or to buy their first home NOW IS THE TIME.

The tax credits may not be continued, so if you are looking for a home, take a moment to view the video below and review the 2010 Homebuyer Tax Credits.

The Program in Brief
  • The tax credit is for first-time home buyers only.  The credit is calculated as 10 percent of the purchase price of the home, up to a maximum of $8,000. A first-time home buyer is a buyer who has not owned a principal residence during the three-year period prior to the purchase. If you are married and your spouse has owned a home during the past three years, you do not qualify for this credit.

  • $6,500 tax credit is for homeowners who have lived in their current home for five consecutive of the last 8 years. Married couples must have lived together in the home for the entire time to qualify.

  • Home buyers should have a written, binding contract by April 30, 2010 and close on the home by June 30, 2010.  For the purposes of the tax credit, the purchase date is the date when closing occurs and the title to the property transfers to the home owner.

  • Government home financing entities, such as HUD, may issue tax credit loans, which home buyers may use to satisfy the FHA 3.5 percent down payment requirement.  These funds must be used for down payment and closing costs.

  • There are income limits of $125,000 for singles, $225,000 for married couples with a $20,000 phase-out of the credit for both. 

    Visit my sponsor: 2010 Homebuyer Tax Credits

    On Saint Patrick's Day, I Wish This for You

    May joy and peace surround you...

    May joy and peace surround you,
    contentment latch your door,
    and happiness be with you now
    and bless you evermore! 

    via Belief Net 

    Free Webinar: The Science of Retweets

    Free Live Webinar 
    Friday, March 19, 2010
    1 PM EDT

    Reserve Your Spot Now

    Tens of thousands of businesses are using Twitter every day in an effort to increase their visibility with prospects and customers.

    There are over 600 tweets created per second; only the best are retweeted. Retweets help businesses and individuals improve their social reach and digital authority.

    Join Social Media Scientist, Dan Zarrella, whose ReTweets Study has been mentioned in Fast Company and The New York Times, as he deduces what exactly it is that can make a conversation go viral.

    Attend webinar to learn:

    The science behind retweets
    • What are retweets, and why do they matter
    • How to construct tweets so they will be retweeted more often
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    It is That Time Again: SXSW in Austin

    The big news around Austin, Texas is South By Southwest (SXSW). Here is the home page so you may explore your area of interest:  SXSW

    SXSWeek 2010: March 12-21
    • Interactive: March 12-16
    • Film: March 12-20
    • Music: March 17-21
    If you have time to attend and live close to Austin,  sign up and ger your badge.

    More On Search Engine Optimization

    This article on Search Engine Watch by Eric Enge contains common sense information on SEO.

    Don't Over Optimize Your Site - Search Engine Watch (SEW)
    Unnatural behavior of any kind can lead to a site being flagged for over optimization.
    Some types of "unnatural behavior" include:
    • Pages that have identical page titles and H1 headings.
    • Too many non-contextual internal links on your site.
    • . . . not finding text until well below the fold.  
    I would recommend reading this article for a quick refresher on SEO.

    Back to the Basics of SEO

    With Twitter, Facebook, ShareThis, LinkedIn,  mobile marketing, feed marketing and all the variances thereof, I am almost ready to give up on search engine optimization. 

    However, there is hope for the overwhelmed marketer who wishes to stay up to date.  The following post on the Search Insider resonated with me.

    MediaPost Publications Hot SEO Trend for 2010:Getting Back To Basics 03/03/2010 - READ

    Below are excerpts from this article written by Rob Garner, strategy director for iCrossing, a digital marketing company.  He makes a lot of sense.  Stick to the basics, no matter the media.
    Market research - If you don't know who you are trying to convert, or which type of user is most likely to convert, then your marketing efforts are off on a tangent from the get-go.

    Content development - If you've done the right research, then content development is the next step.

    Good tech hygiene, and clean architecture - Beyond knowing your customer and content, having a cleanly accessible and marked-up home for your content is essential to search performance.

    Domain equity, trust, and authority - Having a foundation of trust and authority is also key for achieving long-term positive search performance.