ClickBooth : The Next Generation of PPC Advertising

This post brought to you by ClickBooth. All opinions are 100% mine.

Are you a blogger or website owner who wishes to make money with your content? Have you tried PPC (pay per click) advertising? Perhaps you are an advertiser or marketer who wants to makes sales without spending a fortune per lead or sale?  ClickBooth is one of the major networks out there that provides additional service to publishers  and advertisers.  This level of service is going to raise the bar for other networks, Google AdWords, Meet Your Competition: Clickbooth

ClickBooth is riding the leading wave of technological innovation, with built in future scalability, up time guaranteed by Internet connectivity via eight tier-1 Internet providers, clustered systems that provide mega-computing power and engineers that are available 24/7. Clickbooth network partners have access to high bandwidth network servers currently serving billions of impressions daily.

Both advertisers and publishers may choose from a CPA or a CPC model. CPA stands for Cost Per Action. CPA occurs when a certain action, such as joining a mailing list, taking a survey or downloading a ringtone happens on a site as a direct result of advertising, CPC stands for Cost Per Click. The publisher is paid for each valid click from their site to the advertiser's website.  There are benefits and drawbacks to each method.


Cost Per Action

If an advertiser opts for CPA, they have access to a bevy of email and online publishers and the number one ranked affiliate network. Their advertising is handled by an  industry leader's compliance and brand control team, so they only pay per sale or pay per lead.

Cost Per Click

Advertisers choosing CPC will reach a new market with lower click costs. Their campaign will be designed by experts to return maximum clicks. The ad will have access to billions of impressions, targeted by keyword, category or state/city. Also available are Phototext ads, an image displayed with a headline of text and a description.


Cost Per Action

Publishers who choose CPA will find exclusive direct offers, high payouts, 24/7 support from affiliate leaders and affiliate tools.

Cost Per Click

Publishers going with the CPC model will simply add code to their website or blog. They may want to try Phototext ads, a higher converting ad, where an image is displayed with a headline of text and a description. Publishers are  guaranteed that 100 percent of their ad inventory will be used. Post exclusives offers from Clickbooth and watch the  Clickbooth CPC sharply increase.

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Got Your Mobi Mojo Working?

According to JP Morgan, the forecast for global online advertising should reach about $105 billion by 2014. With cloud computing, laptops, iPads, iPhones, Blackberries, mini-laptops and other electronic devices, there is a demand for content geared specifically to mobile devices.
Mobile is driving search marketing budgets and strategies and will continue to do so. Are you ready for mobile? Do you have a mobi site optimized to be viewed on the third screen?

Mobile Statistics
  • There are over 4.2 Billion mobile devices worldwide.
  • Mobile web growth is happening 4 times as fast as the Internet.
  • One out of every seven minutes of media consumption takes place on mobile.
  • There are over 5,000 different mobile devices that can access the mobile web.
How does your website view on a mobile? What do you see? How fast does it load? Can you find information easily? What does your blog look like on different phones and devices?
I have tried to develop mobile versions of my blogs, using a free service, MoFuse - Mobile Content Manager. It produced cookie cutter mobi sites that did not allow for much customization, but I was happy.

MoFuse is changing to a for-fee service. I have too may blogs and websites to pay per site, so I am looking for another option. If you have a bigger budget or just a few websites and blogs, you may want to visit MoFuse.
You may also want to attend a free webinar on the MoFuse sites. While the webinars will be conducted using MoFuse, this would be a great opportunity to learn about mobi sites. Registration is free. To participate, you will need a computer, earphones, and microphone. You may also use a telephone. After you register, all the information about the webinar appears.

So, get your mobi mojo working and do not be left behind. If I find another low-cost mobi site solution, I will be back.

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Martin Luther King, Jr.

MLK, Jr. was a wonderful orator with the booming voice of a minister. His speeches were mesmerizing. Sometimes, I read the passage below and think he must have had a premonition of his own death.
. . . And I've looked over, and I've seen the promised land. I may not get there with you, but I want you to know tonight that we as a people will get to the promised land. So I'm happy tonight. I'm not worried about anything. I'm not fearing any man.

Martin Luther King Jr.,
Speech in Memphis, April 3, 1968

King was assassinated the next day. Even if he did suspect his time was near, he would not take additional precautions. He was used to the bombs, telephone calls and death threats that plagued his last years on Earth. He was a man of the people and he wanted to be where they were.

Facebook Advertising for Search Marketers

Free Webcast

Thursday, January 20


Facebook Advertising for Search Marketers

Speaker: Ryan Lash, ymarketing

As usual, the event is free, but registration is necessary.

PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. Following Ryan's presentation, we'll hear some examples how companies have expanded their online reach from traditional paid search advertising to paid social.

Ryan Lash is Vice President and Director of Digital Marketing Services for ymarketing, a full-service digital media agency he founded in 2002.