Wordless Wednesday

Cave Without a Name
Boerne, Texas

A little known cave outside of Boerne, Texas is called Cave Without a Name. It is a beautiful cave that is run by the family that own the land around it. The Texas Hill Country has many caves, both large and small.

GM : No Longer Like a Rock

I was not surprised to see that GM is failing to use the bailout bucks to turn the company around.

This time, there will be no Bob Seger to pull their fat from the fire. Like a Rock has been used to sell Chevy trucks for years. The way I heard it, Bob Seger did not want to have his song become an advertising tool. A young man who would be laid off if the automotive plant closed, went to Bob Seger and told his story. Like a Rock became a GM anthem.

Now GM is throwing money at advertising without planning it seems. You can read the entire story by clicking the link.

Marketing: Why GM's Advertising Has Failed to Impress - Advertising Age - News
. . .initial response post-bankruptcy was to launch a multimillion-dollar (GM-branded) TV and print ad blitz, entitled "Reinvention." Needless to say it was puzzling and short lived. Following that fiasco were new Buick ads featuring an L.A. "Fashionista." . . . Next up was another multimillion-dollar GM brand campaign featuring the new chairman, Ed Whitacre.
GM is not going to survive if they do not "young up" and start using social networks, mobile marketing and online advertising. They need to drop the print and TV ads or tie them into new media.

Where Do You Twitter ?

Did you know that 32 percent of Twitter users feel they spend too much time on Twitter, while 22 percent admit to writing twits they later regretted? Fortunately, only 16 percent report that they neglect activities to spend time on social media.

Social Media Study: Twitter While Driving

Twitter is used in cars, restaurants and restrooms, with 11 percent of Twitter users admitting to accessing Twitter while driving in the past 30 days, and 29 percent of Twitter users say they have twittered in the car in the past.

While Twitter was the variable of choice in this survey, texting is also a real problem in driving. My son's friend ran over the curb, over a fire hydrant, blew three tires and bent two rims because she was texting while driving.

Just Drive - Stay Alive - Twitter and Text Could Lead to Wrecks!

Blog Your Blessing : Blessing of the Animals

The Blessing of the Animals is conducted in remembrance of St. Francis of Assisi and his love for all creatures. In many towns, there are processions of animals, from dogs and cats to hamsters and horses. The animals are led to churches for a special ceremony, complete with prayer.

Statue of St. Francis of Assisi

Blessing of the Animals

Blessed are you, Lord God, maker of all living creatures.
You called forth fish in the sea, birds in the air and animals on the land.
You inspired St. Francis to call all of them his brothers and sisters.
We ask you to bless this pet.

By the power of your love, enable it to live according to your plan.
May we always praise you for all your beauty in creation.
Blessed are you, Lord our God, in all your creatures!

Dedicated to my sister Flo, who lost her baby dog last week.

Visit The Blue Panther Experience, host for Blog Your Blessings Sunday. We are bloggers of all faiths, creeds and races, so everyone is welcome. Join us on any Sunday as we blog our blessings.

Wave of Disaster Advertisement

Charities must be creative in soliciting donations. As disasters increase worldwide, people have become immune to calls for aid. Do you donate to disaster relief, animal rescue, cancer research, environmental causes or . . . ?

Cossette Media helped the Canadian Red Cross focus our attention on Indonesia, ravaged by tsunami after tsunami after earthquake.

CMDGlobal.com - Red Cross - Canada - Cossette Media - A clever crease highlights a major issue.
The ad formed a topological map depicting an Asian shoreline. At the point where the crease would naturally occur in the paper – somewhere mid-ocean on the map - words such as earthquake, flood, storm and typhoon congregated together forming a wave of disaster.

Make Your Halloween Costume . . .

. . . with B A L L O O N S !!!

Disclosure: I do not know the event for which these balloon costumes were made, or if it was a contest. If you have information, please leave me a comment.

Do-It-Yourself: If you have patience, time and lots of balloons, you can make a killer costume!

Suggestion: I would suggest wearing a body suit because you may run into a bunch of drunks with pins.

President Obama Awarded Nobel Peace Prize

Barack Obama, 2009 Nobel Peace Prize Laureate

On Friday, October 9, 2009 at 11 am CEST, the Norwegian Nobel Institute awarded named Barack Obama as the 2009 Nobel Peace Prize Laureate. The Institute awarded the Nobel Peace Prize to President Obama for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples.

Transparency, Honesty and Disclosure

Independent bloggers who fail to disclose paid reviews or freebies may face up to $11,000 in fines from the Federal Trade Commission, according to revisions to the agency's Guides Concerning the Use of Endorsements and Testimonials in Advertising published Monday.

View Press Release : FTC Publishes Final Guides Governing Endorsements, Testimonials

The FTC will be watching celebrities, as well. Celebrities will have to disclose their relationships with advertisers when making endorsements outside traditional advertising venues.

Download your copy of the FEDERAL TRADE COMMISSION 16 CFR Part 255
Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF, 81 pages), by clicking here or using the link above.

A couple of years ago, disclosure was a buzz word in the blogosphere. Bloggers who wrote sponsored posts or paid reviews, gave testimonials for or reviewed products were called to disclose. If you are not aware of the importance of transparency and honesty in advertising, you should read the summary of the document by FTC. After all, it did take almost 30 years for the FTC to amend them.

If want help with disclosure, you could use my disclosure policy as a draft, and change it up or generate another one. Something that I have added to all my blogs is my personal blogging ethics, based on Word of Mouth Marketing (WOM) Guidelines. View my blogging ethics here.

Transparency, Honesty and Disclosure are the best way to conduct business. If you use your blog or website to generate revenue, let your readers know.

Top Droppers in September

October 1, 2009

Top Success Blogs for September

Top Dropper Award

to our top droppers on Advertising for Success blog in September!

Please visit our Top Droppers for September.

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