Boost Rankings and Generate Links

MarketingSherpa: Special Report Part 2: Social Media and SEO – 7 Tactics to Boost Rankings and Generate Links

SUMMARY: Search engines are starting to index the content users create on social media sites – and marketers are taking advantage.
Includes advice for:
o Optimizing social media profiles
o Conducting keyword research
o Generating inbound links
o Coordinating your search and social teams

This article outlines 7 common-sense suggestions on using social media to spread your keyword-rich content and to build links to boost your natural search rankings. If you like part 2, sign up for part 1 (no cost).

Webcast: PPC Ad Testing Using Ad Sets

Breakthrough in PPC Ad Testing and Optimization:
Using Ad Sets to Improve Even Your Best PPC Ad Campaign

Tuesday, May 4 - 1 PM EDT
Speaker: Matt Van Wagner, CEO, Find Me Faster
Sponsored by Acquisio

For years, A/B ad split testing has been the workhorse of ad testing for PPC campaign managers. It is easy to understand and easy to implement, and can produce steady, predictable gains in your campaigns. However, A/B testing can also lead to over-optimization, a thinning of your ad message diversity and cause decay in your campaign performance.

That's where Ad Set Optimization™ comes in.

The Ad Sets Optimization model side-steps the pitfalls of A/B Ad Testing and can be used to improve the performance of any paid search campaign.

Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. He'll discuss:

•How a set of ads can outperform the single best ad in an ad group
•What ad sets are, how and why they work
•How to apply the Van Wagner Ad Sets Optimization model in your PPC campaign

Matt Van Wagner is President and CEO of Find Me Faster, a search marketing agency in Portsmouth New Hampshire. Ad Set Optimization™ is a trademark of Find Me Faster. Matt is a regular contributor to Search Engine Land and a frequent speaker at industry events.

Free, but you must register. > Click here to register!

via Search Marketing Now

Johnny Cash Lives Through You

The Johnny Cash Project is a collaborative portrait of the Man in Black conceived by director Chris Milk and developer Aaron Koblin. Contribute your drawing, painting or graphic of a scene from the video. These will be added to the project as part of an ongoing video for "Ain't No Grave," Cash's final studio recording.

I am not an artist, but I would encourage all to contribute to the Johnny Cash Project. Keep the Man in Black alive.

Man in Black lyrics

Well, you wonder why I always dress in black,
Why you never see bright colors on my back,
And why does my appearance seem to have a somber tone.
Well, there's a reason for the things that I have on.

I wear the black for the poor and the beaten down,
Livin' in the hopeless, hungry side of town,
I wear it for the prisoner who has long paid for his crime,
But is there because he's a victim of the times.

I wear the black for those who never read,
Or listened to the words that Jesus said,
About the road to happiness through love and charity,
Why, you'd think He's talking straight to you and me.

Well, we're doin' mighty fine, I do suppose,
In our streak of lightnin' cars and fancy clothes,
But just so we're reminded of the ones who are held back,
Up front there ought 'a be a Man In Black.

I wear it for the sick and lonely old,
For the reckless ones whose bad trip left them cold,
I wear the black in mournin' for the lives that could have been,
Each week we lose a hundred fine young men.

And, I wear it for the thousands who have died,
Believen' that the Lord was on their side,
I wear it for another hundred thousand who have died,
Believen' that we all were on their side.

Well, there's things that never will be right I know,
And things need changin' everywhere you go,
But 'til we start to make a move to make a few things right,
You'll never see me wear a suit of white.

Ah, I'd love to wear a rainbow every day,
And tell the world that everything's OK,
But I'll try to carry off a little darkness on my back,
'Till things are brighter, I'm the Man In Black.

New Ad Innovations by Google

Google Ad Innovations is a place for you to explore new marketing technologies, learn via videos and provide feedback to Google.

Some of the innovations include:
  • Remarketing -- a way to show your ads to users who’ve previously visited your website as they browse sites across the Google Content Network
  • AdWords Search Funnels -- a set of reports that help you understand the search ad click and impression behavior leading up to a conversion
  • Location Extensions with Multiple Addresses -- an ad format that displays a list of nearby store locations when your customers are performing local searches
  • Click-to-Call Extensions -- an ad format that lets mobile phone users call you directly from your ads
  • Analytics Intelligence -- a Google Analytics feature that automatically identifies significant changes in your site traffic