Some of the innovations include:
- Remarketing -- a way to show your ads to users who’ve previously visited your website as they browse sites across the Google Content Network
- AdWords Search Funnels -- a set of reports that help you understand the Google.com search ad click and impression behavior leading up to a conversion
- Location Extensions with Multiple Addresses -- an ad format that displays a list of nearby store locations when your customers are performing local searches
- Click-to-Call Extensions -- an ad format that lets mobile phone users call you directly from your ads
- Analytics Intelligence -- a Google Analytics feature that automatically identifies significant changes in your site traffic
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