Cossette Media helped the Canadian Red Cross focus our attention on Indonesia, ravaged by tsunami after tsunami after earthquake.
CMDGlobal.com - Red Cross - Canada - Cossette Media - A clever crease highlights a major issue.
The ad formed a topological map depicting an Asian shoreline. At the point where the crease would naturally occur in the paper – somewhere mid-ocean on the map - words such as earthquake, flood, storm and typhoon congregated together forming a wave of disaster.
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