More On Search Engine Optimization

This article on Search Engine Watch by Eric Enge contains common sense information on SEO.

Don't Over Optimize Your Site - Search Engine Watch (SEW)

Unnatural behavior of any kind can lead to a site being flagged for over optimization.

Some types of "unnatural behavior" include:

• Pages that have identical page titles and H1 headings.
• Too many non-contextual internal links on your site.
• . . . not finding text until well below the fold.  

I would recommend reading this article for a quick refresher on SEO.