Chris Brohan : Blogging at the Next Level

A recent article by Chris Brogan discussed How To Take Your Blog to the Next Level. Since most of my readers do not read, LOL, I thought i would summarize it. If you wish to read the entire article, please visit http://www.marketingprofs.com.

Define Your Market and Target Audience. If your blog is to be your business, build every bit of knowledge base abount visiters, commenterst into stats. Know your audience. Start delivering something unique.

Think in terms of form and function. Here, Brogan's advice ranges from choosing graphics with visual appeal to configuring your layout for search engine optimization.

Make your content top notch. Among other points, he gives tips for writing quality posts, and stresses the importance of periodically reviewing your archive to avoid redundancy.

Promote your blog. Adding your URL to an email signature or at your social network profiles is just one of Brogan's suggestions for drumming up interest.

Build business from your blog. According to Brogan, it's perfectly okay to ask for a sale. "Be direct and honest about this," he says. He then shows you how it's done.

Make your blog an authoritative online destination, Bring them and they shall stay.



Personal Note: I have been very ill for the last 6 weeks and I seem to be on doing better now. If you stop by and my blogs have not been updated, it is because I am ill. So, leave me a note, send me an ecard, leave a prayer, draw an amulet, whatever. I need help shaking this disease.

Tags: chris brogan, blogging at next level

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Marketing to Men 18-34

I do not know why you might be in New York City the third week of October, but if you are, make plans to attend this session:

EVOLUTION OF THE MALE CONSUMER: LEAVE STEREOTYPES AT THE DOOR
Edison Ballroom - New York City
October 21- 22, 2008

Marketing To Men 18-34, hosted by Nielsen publications Adweek, Brandweek, Mediaweek, Billboard, and The Hollywood Reporter, defines the evolution of today's male consumer – and is your best opportunity to discover how to best engage and connect with men who are already the target of many brands.

• Walk away with exclusive research on the state of men in 2008, and get on top of trends for 2009.

• Make the best, cost-effective media choices in a wildly segmented market.

• Invigorate your brand through entertainment and sports marketing partnerships.

• Get men to listen and respond to your multiplatform message.

• Network with leading brand and agency experts in a relaxed and fun environment.



For more information or to register, use code WOMMA499 and save $400 .

melissa.trosterman@nielsen.com
or (646)654-5873

Tags: marketing to men 18-34, WOMMA, Nielsen

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Take Down the Digital Divide

What if I told you we could use empty TV channels to connect millions of people in Texas to the Internet?

The technology exists to do just that. But a powerful corporate lobby is standing in the way with a multimillion-dollar misinformation campaign aimed at Senator Kay Bailey Hutchison.

Washington faces a critical choice: Use new technology to open the Internet for everyone, or side with the lobbyists and prevent millions from getting connected. Help Senator Hutchison make the right decision:

Tell Senator Hutchison: Open the Internet for Everyone

The latest front in the battle over the future of the Internet is about "white spaces" -- empty frequencies between TV channels on the public airwaves. New technology can open this unused spectrum to powerful high-speed Internet services, bringing ubiquitous and affordable broadband to millions of Americans now left off the grid.

Here's the problem: The National Association of Broadcasters and cell phone companies want to hoard this publicly owned resource. Their lobbyists have been blitzing Washington with misinformation to prevent white spaces from being used to benefit millions of people.

Too many Americans have been left on the wrong side of the digital divide -- sidelined in a nation that increasingly demands high-speed Internet access to get things done, keep up in school and find out what's happening in the world. The answer to this problem is right in front of us.

Take Action: Open White Spaces for Everyone

If you sign the letter, we promise to hand deliver it next week to Senator Hutchison. A second copy will go to the Federal Communications Commission, which oversees spectrum policy.

Unless we urge Congress and the FCC to open up white spaces, Senator Hutchison could side with the lobbyists and deny us one of our last, best opportunities to build a better Internet.

It's a familiar story. Big media companies use any means possible to squash new ideas that threaten their control over information.

With your help today, we can stop them and open up the Internet for everyone.

Thank you,

Timothy Karr
Campaign Director
Free Press
http://www.freepress.net/
http://www.savetheinternet.com/

1. Learn more about white spaces at www.freepress.net/whitespaces

2. Read Free Press Campaign Coordinator Megan Tady's recent article about this tremendous opportunity.

3. Read the New America Foundation's report on white spaces and the "Battle over Innovation."

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