You will ask a question and the answers displayed will be ranked by algorithms, not by page rank or other SEO tools. In addition to traditional search search technology, the engine will tap into a network of people to provide answers in real time.
Ask Reimagines Search, Adds Relevance Algorithms, Real-Time Capabilities
The revamped engine required new sets of algorithms, such as question pattern-matching that can identify the type of question by its structure. The algorithm identifies a how question as having a different format than a when question. The when looks similar to data, while the how question looks similar to an exclamation,So, we may have a search engine that actually answers the questions we have, regardless of keywords, paid insertions or PPC bids. This could signal the start of a improvement in search that goes far beyond the G@@gle.