February 2012 ~ Advertising For Success

Back to the Start

Second Best Commercial of 2011

This is a great commercial about sustainable animal husbandry. Willie Nelson sings a Coldplay song, The Scientist. I found the ad refreshing and it renewed my hope that we may yet become a gentler society.

. . . the spot is a marvel of craft, visually and musically. And it answers its own call, with all proceeds from the sale of Nelson's song on iTunes going to the Chipotle Cultivate Foundation (Tim Nudd, AdWeek, Ten Best Commercials of 2011 : The year's most impeccable craft and storytelling in advertising).

The Chipotle Cultivate Foundation is dedicated to creating a sustainable, healthful and equitable food future. The foundation has contributed $2+ million in to help fund sustainable agriculture, family farming and culinary education initiatives. If you wish to learn more about the foundation, visit their website here.

Credits

CHIPOTLE • Back to the Start
Agency: Chipotle and CAA
Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producers: Cedric Gairard, Chris O'Reilly, Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
3D Previs Lead: Mark Davies
3D Modeling: Wayne Kresil
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
Music Supervision: David Leinheardt at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic

I had a serious problem with someone taking my posts from Texas RV Travel blog and copying them to their blog, word-for-word, including the title and photographs. At the end of the post there would be a small link back to Texas RV Travel blog.

This webmaster did not contact me and ask permission and s/he even hot-linked the photographs, using my bandwidth, not to mention violating copyright. There was NO contact information on the blog. When I did a WHOIS, I was given servers by proxy, which is just a way to hide who owns the site.

Luckily, I happened to send an email to GoDaddy copyright infringement department and my questions were answered by a helpful man named Brian.

He explained:

Although a domain name is registered through a specific company, the website (which is separate from the domain name registration) may be hosted elsewhere.

To determine who the web hosting provider is, you can use a publicly-available tool like http://www.selfseo.com/find ip_address_of_a_website.php. This tool will give you the resolving IP address and tell you where the website is based.

Then you may compare this information on ARIN.net. ARIN handles the IP allocation database. This may give you the relevant information for the true hosting provider.

With this information, I was able to contact the hosting provider. Good email addresses to use are abuse@hosting company.com, copyright infringement@hosting company.com, support@hosting company.com.

Normally, I would start by trying to contact the website owner. However, there was NO contact information and no history on this blog To leave a comment you had to register for this blog. This blog was locked up tight.

All Voices.com

Once I studied the blog, I realized this person had been stealing my posts since early last year. The name of this blog is similar to an environmental blog about Texas. When I saw the name under uncommon uses of my blog feed, I just thought that my friend was linking back or tracking back and I just forgot it.

Well, I wanted to share with you how I was able to find out who actually hosts a blog. Through a hosting provider, you usually get immediate response as to who is the owner of the blog or website.

I have asked for the posts, all of them, to be deleted and an apology posted on the blog and a link to my blog. If the owner of the blog takes no action, I have asked the hosting company to take the blog down. The offending blog has been taken down, so I guess the problem is solved--for now.

What I Learned

Look carefully at your Feedburner or other RSS stats.
Check all uncommon uses of your feed.
Post copyright statement on your blog
Make image that will inform and not humiliate
Check out all trackbacks.

Still to Do

Learn how to add unobtrusive watermark to all pictures.
Discover how to change permission on photograph folder.
Disable right-click and view source on my blog.
Am I forgetting anything?

This is upsetting to me. I am a blogger, not an investigator or a policeman. Whenever someone asks, I almost always allow excerpts from my articles to be posted.

During my treatment, I let things go. I am paying for it now. Learn from my mistake and protect your website. If you have had a similar experience, please share.