Ask the expert . . . MOM!

After gaining insight from visitors at a custom social network focused on dog owners (Dogs Are People Too) , Del Monte hopes to duplicate this success with The Moms Insight Network, a panel of 10,200 moms.

Advertising Age - Digital - Del Monte to Take Its Cues From Moms - read the entire article

Excerpt from article:
For one, moms trust experts less than ever, Ms. Morris said, and are more interested in hearing from other moms in similar situations. They're also dissatisfied with school systems and are interested in products that help them teach their children at home. And they are starting to understand what it means for a food to be organic -- although they're still struggling to understand the direct benefits of eating organic products.
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Streaming Video Up in the USA

Research Brief » Blog Archive » 70 Percent of U.S. Web Users Streamed Video in March - view complete blog entry
comScore released its comScore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming ("streamers") and 1.2 billion video streams initiated. YouTube.com drove the lion's share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.
Other notable findings from March 2007 include:
  • Five out of every seven U.S. Internet users (71.4 percent) streamed video online.
  • Three out of every ten (30.1 percent) of U.S. Internet users streamed video on YouTube.com.
  • The average online video viewer consumed 55 video streams, or nearly two per day, during the month.
  • Online viewers watched an average of 145 minutes of online video in March 2007.

To view the complete release, please visit here.