Ask the expert . . . MOM! ~ Advertising For Success

After gaining insight from visitors at a custom social network focused on dog owners (Dogs Are People Too) , Del Monte hopes to duplicate this success with The Moms Insight Network, a panel of 10,200 moms.

Advertising Age - Digital - Del Monte to Take Its Cues From Moms - read the entire article

Excerpt from article:

For one, moms trust experts less than ever, Ms. Morris said, and are more interested in hearing from other moms in similar situations. They're also dissatisfied with school systems and are interested in products that help them teach their children at home. And they are starting to understand what it means for a food to be organic -- although they're still struggling to understand the direct benefits of eating organic products.