Social media #1 influencing buying decisions

The 2007 ITtoolbox/PJA IT Social Media Index Survey was conducted between May 9-21, 2007. More than 2,100 information technology and business professionals from more than 50 countries worldwide were surveyed.

• They found that Information Technology professionals cited social media as the most trustworthy online source of information when making purchasing decisions.
  
  
• Nearly 2/3 of the respondents believe that social media content and user-generated tools help them make a more informed purchasing decision.
  
  
• More than 3/4 of the respondents believe that social media content and user-generated tools have made them more efficient.

Research Brief » Blog Archive » IT Execs Extend Trust to Social Media in Making Purchase Decisions - more information on this study from the Center for Media Research.

Tags: IT, social media content, trust social media, user-generated tools, increased efficiency with social media