Got Your Mobi Mojo Working?

According to JP Morgan, the forecast for global online advertising should reach about $105 billion by 2014. With cloud computing, laptops, iPads, iPhones, Blackberries, mini-laptops and other electronic devices, there is a demand for content geared specifically to mobile devices.
Mobile is driving search marketing budgets and strategies and will continue to do so. Are you ready for mobile? Do you have a mobi site optimized to be viewed on the third screen?

Mobile Statistics
  • There are over 4.2 Billion mobile devices worldwide.
  • Mobile web growth is happening 4 times as fast as the Internet.
  • One out of every seven minutes of media consumption takes place on mobile.
  • There are over 5,000 different mobile devices that can access the mobile web.
How does your website view on a mobile? What do you see? How fast does it load? Can you find information easily? What does your blog look like on different phones and devices?
I have tried to develop mobile versions of my blogs, using a free service, MoFuse - Mobile Content Manager. It produced cookie cutter mobi sites that did not allow for much customization, but I was happy.

MoFuse is changing to a for-fee service. I have too may blogs and websites to pay per site, so I am looking for another option. If you have a bigger budget or just a few websites and blogs, you may want to visit MoFuse.
You may also want to attend a free webinar on the MoFuse sites. While the webinars will be conducted using MoFuse, this would be a great opportunity to learn about mobi sites. Registration is free. To participate, you will need a computer, earphones, and microphone. You may also use a telephone. After you register, all the information about the webinar appears.

So, get your mobi mojo working and do not be left behind. If I find another low-cost mobi site solution, I will be back.

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Martin Luther King, Jr.

MLK, Jr. was a wonderful orator with the booming voice of a minister. His speeches were mesmerizing. Sometimes, I read the passage below and think he must have had a premonition of his own death.
. . . And I've looked over, and I've seen the promised land. I may not get there with you, but I want you to know tonight that we as a people will get to the promised land. So I'm happy tonight. I'm not worried about anything. I'm not fearing any man.

Martin Luther King Jr.,
Speech in Memphis, April 3, 1968

King was assassinated the next day. Even if he did suspect his time was near, he would not take additional precautions. He was used to the bombs, telephone calls and death threats that plagued his last years on Earth. He was a man of the people and he wanted to be where they were.

Facebook Advertising for Search Marketers


Free Webcast

Thursday, January 20

1 PM EST

Facebook Advertising for Search Marketers

Speaker: Ryan Lash, ymarketing


As usual, the event is free, but registration is necessary.




PPC and social media marketer Ryan Lash will explore what every search engine marketer needs to know about Facebook advertising to succeed in 2011. Following Ryan's presentation, we'll hear some examples how companies have expanded their online reach from traditional paid search advertising to paid social.

Ryan Lash is Vice President and Director of Digital Marketing Services for ymarketing, a full-service digital media agency he founded in 2002.