In an effort to eradicate world poverty by 2015, Young and Rubicam/New York teamed with the United Nations for a comprehensive effort to motivate global citizens to take mass action against poverty.
STAND UP! WILL YOU STAND UP?
Get Up, Stand Up, stand up for your right
Get Up, Stand Up, don't give up the fight
(Bob Marley)
Goals from the website:
- Eradicate extreme poverty and hunger
- Achieve universal primary education
- Promote gender equality and empower women
- Reduce child mortality
- Improve maternal health
- Combat HIV/AIDS, malaria and other diseases
- Ensure environmental sustainability
- Develop a global partnership for development
