Microsoft in feeding frenzy ~ Advertising For Success

This week, Microsoft announced the acquisition FAST Search & Transfer for $1.2 billion. It appears that the software giant Microsoft may be trying to define its new identity as a major player in the ad serving, social networking, digital marketing and advertising game, as well as keeping its big four search engine status.

Read Aaron Goldman's post on Search Insider » Blog Archive » Did Microsoft Just Pull A FAST One?

In the past few months, Microsoft has been on a tear, signing a $500 million multi-channel deal with Viacom and inking a deal for CNBC to be its exclusive third-party ad reseller. And with its $240 million investment in Facebook and $6 billion acquisition of aQuantive last year, it's clear Microsoft is not satisfied with mere organic growth.