March 2008 ~ Advertising For Success

Search 3.0 Webcast

7:56 PM

First, web pages were ranked by meta tags and keyword density. Next, incoming links from other websites were analyzed for relevancy. Now, search engines blend search results from news, video, images, local search and specialty (vertical) search engines. We are in the third generation of search engine marketing: universal or blended search, also called search 3.0.

If you are interested in deciphering this latest evolution in SEM, you may want to visit Search Marketing Now and register to view Blended Search One Year Later: Strategies for Large SEO Campaigns, Tuesday, April 29, 2008 at 1 pm EDT. The webcast is free, but registration is required.

While you are there, you may want to bookmark this site for later viewing of archived webcasts on the subjects of search engine optimization, paid search advertising and search marketing.

Virtual World 2008 :NYC

9:51 PM

Last Chance to register for Virtual Worlds 2008

To claim your $100 discount use promo code: vweeklyvip during the registration process.

View the schedule in the following tracks:

Kids and Teens | Marketing and Entertainment | Virtual Law | Enterprise | Technology

To keep up to date, please subscribe to the Virtual Worlds News blog.

Blog Your Blessing: Easter Sunday

10:41 PM

Let Not Your Heart Be Troubled

Let not your heart be troubled
Let not your soul be sad
Easter is a time of joy
When all hearts should be glad.

Glad to know that Jesus Christ
Made it possible for men
To have their sins forgiven
And, like Him, to live again.

So at this joyous season
May the wondrous Easter Story
Renew our Faith so we may be
Partakers of His Glory!

~ Helen Steiner Rice ~

The Blue Panther Experience is host for Blog Your Blessings Sunday. Visit the blog, grab the blogroll code, add it to your blog, and leave a comment on Blue Panther Experience. Next Sunday, post your blessing. We are of all faiths, creeds and races, so everyone is welcome. Join us on Sunday as we blog our blessings.

Tags: Blog Your Blessings, Sunday post

Do You Live for Page Rank?

7:09 PM

After slapping my page rank down from PR4 to PR0, the search engine to remain nameless is giving it back, a little at a time. This blog now has a page rank of 2. Whooo-hoo!

I should actually thank the search engine for the slap. The loss of page rank made me realize what is important and what is not. Page rank is not important. I love to blog and, even with PR0, people come to my blog to read and comment.

That is what blogging is about. No search engine can change that.

Cultural and Linguistic Barriers to Trade

12:35 AM

After I finished the post on the translation services available in India, I thought that perhaps I could share some more information with you to help your business go global. Below is just a summary or outline of sources for information. Do not use it as a travel guide, read before you travel.

Online Translators

AltaVista Babblefish
GoogleTranslate

Reference Sources

CIA FACTBOOK

The CIA Factbook 2008 may be read online:

https://www.cia.gov/library/publications/the-world-factbook/

A short entry on each topic for every country is included:

Flag
Introduction
Geography
People
Government
Economy
Communications
Transportation
Military
Transnational Issues (like human trafficking, transhipment of drugs)

COUNTRY REPORTS

These reports are great if you have time to devote to a more indepth study of custom and culture of an area. The CIA FACT BOOK is the Cliff Notes to this website.

http://www.countryreports.org/

DOING BUSINESS

The Doing Business project provides objective measures of business regulations and their enforcement across 178 countries and selected cities at the subnational and regional level.

http://www.doingbusiness.org/

IPL

The International Public Library is available online and provides travel guides, international newspapers, almanacs, religious and cultural calendars, convertors and calculators, and the famous tipping page.

http://www.ipl.org/

THE SIL BIBLIOGRAPHY

It contains over 13,000 references to books, journal articles, book chapters, dissertations, and other academic papers about languages and cultures. The Bibliography also has about 8,000 references for materials written in the languages we study, such as literacy books, instructional books on other basic education topics (health, math, social studies), story and folk tale books, and translated works.

http://www.ethnologue.com/show_subject.asp?code=CCC

USDOS

The USDOS has information about travel and business, passports, travel tips and warnings.
Especially helpful might be the Background Notes that include facts about the land, people, history, government, political conditions, economy, and foreign relations of independent states, some dependencies, and areas of special sovereignty. A listing of Foreign Consular Offices in the United States will save you time.

http://www.state.gov/

If there is an interest in this type of information, please leave a comment. If you have specific questions, I may be able to help.

Journeying to India Soon?

2:44 AM

Customs are important. Make sure you are not stepping on them or sitting on them.

If you are trying to do business with a phrase book and a few words you picked up in the service, you are doing your business a great diservice.

In today's multicutural, multiracial, multilingual society, there is no way you can know the people and hte customs well encough to conduct business.

Fortunately for you, you may find translation for India, Arabic, Farsi and Hindi languages at one place. IAFL Translation & Interpretation Services is the leading translation agency in India.

Alpha-gearheads and mathletes wanted

5:26 PM

It is never too early to start exploring options for college. While tuition and fees continue to rise, you may still find a school that is a good fit for your career choice and your checkbook.

If you like math and have a mechanical aptitude, you may want to check out kettering.edu, a university with top ranked undergraduate programs in mechanical engineering, engineering, math, science and business.

Kettering University is home to:

the most advanced co-op education program in the nation that allows you to get on the job training and be paid while you are learning;
state-of-the-art programs that are consistently recognized as some of the best engineering programs in the United States according to US News Best Colleges;
Eleven science, business and engineering majors;
Seven graduate programs.

US News and World Report has ranked Kettering University as "the #1 University in the nation for Industrial and Manufacturing Engineering" in its annual "America's Best Colleges Guide for 2008".

Kettering University has made some funny recruiting videos that you may find on YouTube by searching for "Kettering Stickman" on the site. The one above is pretty funny and gives you an insight into finding a college, major, financing and spending cash, There us $90 million in financial aid available. The only thing standing in your way of a degree is your own timidity.

I Have Looked into the Future . . .

7:34 PM

. . . and it looked back.

In the future, we will have to:

Optimize and push our content in as many channels as possible: mobile, video, photography, syndication, pod casts, forums, play lists, social networks, wikis, buddy lists.
Use AJAX, wireframing, sand boxing, prototyping and translating tools to develop virtual worlds and alternative realities.
Get hyperlocal with natural language search, human assisted search and geolocation.
Mash contextual web, web2.0, web3.0, linguistic web and long-tailed web together, somehow.
Organize digital data as art, 3D animations, tag clouds, interactive music, light trails and automated holograms.
Develop and manipulate rich Internet applications for e-commerce platforms, using open APIs, open source software and virtual assistants.
Prepare to be inundated with widgets designed to consolidate our twittering, commenting, profiles, avatars and IDs.

Blogging used to be a lot easier than this.

We will be reduced to leaving virtual tracks all over the multiverse in the hope of luring some poor do-follow blogger back to our site. LOL

Blog Your Blessing : Time

7:48 AM

Time is . . .

Too slow for those who wait,

Too swift for those who fear,

Too long for those who grieve,

Too short for those who rejoice,

But for those who love . . .

. . . Time is not.

Henry Van Dyke

Could not resist! Last night, people in the USA had to set our clocks forward to begin Daylight Savings Time. The B lue Panther Experience is host for Blog Your Blessings Sunday. Visit the website and grab the blogroll code, add it to your blog, and leave a comment on Blue Panther Experience. Next Sunday, post your blessing. We are of all faiths, creeds and races, so everyone is welcome. Join us on Sunday as we blog our blessings.

Tags: Blog Your Blessings, Sunday post

Take My Right to Privacy, Please?!?

2:40 PM

Have you ever noticed how The Daily Show With Jon Stewart and the Colbert Report, with Steven Colbert, covers news that is not touched by more conventional news reporters?

Not Necessarily the News May be the Best News

Below is the video that makes fun of the Democrats who refused to give retroactive immunity to the telecoms who violated all our civil rights by allowing the National Security Agency (NSA) access to customer voice and data packets, including e-mail and text messages.

Telecoms helped the government spy on American citizens, like you and me, without probable cause or a court order.

Background

Telco Spying Accusations Widen

Babak Pasdar, a computer security consultant, claims in a Feb. 28 seven-page affidavit that the carrier granted the government an open gateway known as the "Quantico circuit" to customer voice and data packets, including e-mail and text messages. Quantico, Va., is the home of a U.S. Marine Corp base and the headquarters of the FBI's electronic surveillance operations.

Pasdar's claims support disclosures made by former AT&T technician Mark Klein, the key witness in the Electronic Frontier Foundation's class-action lawsuit against the telecommunications company, which alleges that AT&T cooperated in an illegal National Security Agency domestic surveillance program.

Wider Spying Fuels Aid Plan for Telecom Industry - New York Times

The same lawsuit accuses Verizon of setting up a dedicated fiber optic line from New Jersey to Quantico, Va., home to a large military base, allowing government officials to gain access to all communications flowing through the carrier’s operations center.

What is Congress Doing?

Last fall, the House passed the RESTORE Act, a Foreign Intelligence Surveillance Act (FISA) reform bill that would increase oversight of domestic surveillance and deny retroactive immunity to the telecom companies. However, in February the Senate passed wiretapping reform legislation that gives telecoms like Verizon and AT&T retroactive immunity.

Due to differences in the two bills, leaders of the House and the Senate, in a conference committee, will decide what legislation both bodies will put forward for the President to sign. President Bush has said he will veto any bill that does not include the retroactive immunity clause.

What Should We Do?

Take Action: Tell the House: Strip Retroactive Immunity from FISA Legislation

We need the Democratic leadership in the House to push hard to ensure that the conference committee produces good legislation, with no retroactive immunity.

Video Search Optimization

6:49 PM

The Internet abounds with "how-to" guides. Usually, the information is dated. Frequently, the information contains an attempt to sell you something or have you join programs in the downline of the author.

However, if you use videos in your marketing, the Video Search Optimization for Social Networking Sites and Search Engines is something you will want to read and to bookmark. Covering the complex subject of video search marketing and social networking optimization, this article on www.advmediaproductions.com is extremely detailed.

The SEO and SEM plan for video and social networks includes keywords and site maps, as well as the use of Meta data, certain file formats and thumbnails. Then you will need to submit your video for indexing and build links to your video.

And we thought SEO was only for web pages and blogs!

The Blogger & Podcaster Guide

8:22 PM

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Blog Your Blessing : Hindu Prayer for Peace

6:44 PM

Hindu Prayer for Peace

Oh God, lead us from the

unreal to the Real.

Oh God, lead us from darkness to light.

Oh God, lead us from death to immortality.

Shanti, Shanti, Shanti unto all.

Oh Lord God almighty, may there be peace in

celestial regions.

May there be peace on earth.

May the waters be appeasing.

May herbs be wholesome, and may trees and

plants bring peace to all. May all beneficent

beings bring peace to us.

May thy Vedic Law propagate peace all

through the world.

May all things be a source of peace to us.

And may thy peace itself, bestow peace on all,

and may that peace come to me also.

The B lue Panther Experience is host for Blog Your Blessings Sunday. Visit the website and grab the blogroll code and leave a comment. Then, on the next Sunday, post your blessing. We are of all faiths, creeds and races, so everyone is welcome. Join us on Sunday as we blog our blessings.

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