WWF PSA Features "White Winter Hymnal"



Full Credits

Client: WWF
Agency: Leo Burnett, Sydney
Executive Creative Director: Andy DiLallo,
Jay Benjamin
Copywriter: Rupert Taylor
Art Director: Dave Ladd
Agency Producer: Adrian Shapiro
Production Company: XYZ Studios
Director: Stephen Watkins
Producer: Hamish Macdonald
Musical Artist: Fleet Foxes
Song: White Winter Hymnal

Not everyone is an environmental supporter. I believe this PSA may change the minds of some people. The blending of music, style and animation builds a sense of belonging to something larger than us and prompts us to take action to protect it.

I think this video PSA is effective in demonstrating how you may BE the change you want to see in the world. What do you think?

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