Google Hopes to Make Results More Relevant ~ Advertising For Success

Google changed the algorithm again. The algorithm change was rolled out in the U.S. only and Google is asking for feedback. This will reduce rankings for low-quality sites. I have already noticed the SERPs for shopping terms are much more relevant. Some of the major stores had an ad that would display their store no matter what search term used. I will never forget "shop Amazon for Travel Trailers!"

What is really nice about this change to the Google algorithm is that the page rank of most blogs were not affected. It was predicted that content farms, like Demand Media, would take a hit. However, while Larry Fitzgibbon from Demand Media acknowledged the algorithm change, he indicated the company was not impacted. However, I have noticed that eHow has been movedown the page for "how to ..." queries. This is good. The eHow answers are not alway ds correct and the content is often scraped from other sites (like mine).

From the Google blog:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries . . .