The big news around Austin, Texas is South By Southwest (SXSW). Here is the home page so you may explore your area of interest: SXSW
SXSWeek 2010: March 12-21
- Interactive: March 12-16
- Film: March 12-20
- Music: March 17-21
It is That Time Again: SXSW in Austin
The big news around Austin, Texas is South By Southwest (SXSW). Here is the home page so you may explore your area of interest: SXSW
SXSWeek 2010: March 12-21
More On Search Engine Optimization
This article on Search Engine Watch by Eric Enge contains common sense information on SEO.
Don't Over Optimize Your Site - Search Engine Watch (SEW)
Don't Over Optimize Your Site - Search Engine Watch (SEW)
Unnatural behavior of any kind can lead to a site being flagged for over optimization.Some types of "unnatural behavior" include:
- Pages that have identical page titles and H1 headings.
- Too many non-contextual internal links on your site.
- . . . not finding text until well below the fold.
Back to the Basics of SEO
With Twitter, Facebook, ShareThis, LinkedIn, mobile marketing, feed marketing and all the variances thereof, I am almost ready to give up on search engine optimization.
However, there is hope for the overwhelmed marketer who wishes to stay up to date. The following post on the Search Insider resonated with me.
MediaPost Publications Hot SEO Trend for 2010:Getting Back To Basics 03/03/2010 - READ
Below are excerpts from this article written by Rob Garner, strategy director for iCrossing, a digital marketing company. He makes a lot of sense. Stick to the basics, no matter the media.
However, there is hope for the overwhelmed marketer who wishes to stay up to date. The following post on the Search Insider resonated with me.
MediaPost Publications Hot SEO Trend for 2010:Getting Back To Basics 03/03/2010 - READ
Below are excerpts from this article written by Rob Garner, strategy director for iCrossing, a digital marketing company. He makes a lot of sense. Stick to the basics, no matter the media.
Market research - If you don't know who you are trying to convert, or which type of user is most likely to convert, then your marketing efforts are off on a tangent from the get-go.
Content development - If you've done the right research, then content development is the next step.
Good tech hygiene, and clean architecture - Beyond knowing your customer and content, having a cleanly accessible and marked-up home for your content is essential to search performance.
Domain equity, trust, and authority - Having a foundation of trust and authority is also key for achieving long-term positive search performance.
