Mobile Marketing and You

A study sponsored by the Online Publisher's Association was published on AdWeek (Consumers Eye Mobile Web, 03/08/07). This study, using TNS Sixth Dimension Interactive Panels in the USA, found that 71 percent of the 1000+ mobile users surveyed said they have web access protocol (WAP) on their cell phone and 40+ percent said they have used these services.

Approximately 58 percent of the respondents stated they were less than satisfied using the mobile phone to surf the web because of delays in accessing their carrier's wap site or difficulty in navigating the mobile website once they reached it. It appears there is a lot of work to be done to make mobile websites more user friendly, let alone monetize the service with advertising.

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Tags: wap site, mobile website, golive! mobile