According to Burst Media, more than 1/4 of Internet surfing at work is unrelated to job duties. Marketers may want to target these workers, since more than 1/2 of respondents shopped online for personal items during work hours.
Making a purchase was the most common personal shopping activity conducted at work (31.7 percent), followed by researching product features (26.6 percent) and comparing retailers' prices (25.8 percent) and finding retail locations (25.1 percent)
From the news release:
Most employees show little remorse regarding their time spent web surfing on company time: Only one-quarter of employees (28.5%) feel guilty about using the Internet on company time, although women are more inclined to feel guilt than men (31.7% vs. 25.6%). Additionally, very few are worried that “big brother” is watching, with only 30.5% of respondents concerned that their employer might be tracking their Internet usage. The one segment that expressed some concern that their web usage might be tracked by their employer was young men ages 18-24 years. Among this segment, 41% expressed concern that their web surfing at work might be tracked by their employer.
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