I have taken the Spottt box and the 125 Exchange box off this blog. I was trying each for a few months as detailed in these previous posts:
Spottt and
125 Exchange. After a few months, I have decided it is not worth the blog sidebar space.
The problems with both programs were the same:
- No way to determine where your advertisement had being shown.
- No way to select blogs on which you would like your advertisement to be shown.
- A click-through rate of .1% for both programs for all advertisements and displays.
- Low caliber of some advertisements displayed on my blog.
- Slowing of blog load time.
Both programs were free, so it was not an easy decision to make to discontinue them. As a marketer, I am always thinking about brand awareness. Should I keep both programs because someone may see my blog or blog advertisement and remember it from one of the two programs? I finally decided no.
These were my results. Perhaps yours would differ.
