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. . . 57 percent of all mobile subscribers ages 13 and older use text messaging on a regular basis. Text messaging has become so popular, in fact, that U.S. mobile subscribers now send and receive more text messages in a month than they make phone calls.According to the Common Short Code Association (CSCA):
Telenor, a European wireless carrier, generated $85 million in revenue from CSCs in less than a year after their introduction.Short Code Marketing
Current internet marketing and privacy standards do not adequately address the specific challenges faced by marketers when marketing through the mobile channel. Strong mobile industry privacy principles will protect the mobile channel from abuses by unethical marketers, and limit consumer backlash and additional regulatory scrutiny.
Those who visited social networking sites or blogs grew even faster--up to 9.3 million from 1.8 million a year ago. The number of mobile subscribers accessing financial accounts and movie information roughly tripled to more than 3 million, while the number of users accessing business news and directories more than doubled to 2.4 million and 5.5 million, respectively.
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