Cave Without a Name. . .initial response post-bankruptcy was to launch a multimillion-dollar (GM-branded) TV and print ad blitz, entitled "Reinvention." Needless to say it was puzzling and short lived. Following that fiasco were new Buick ads featuring an L.A. "Fashionista." . . . Next up was another multimillion-dollar GM brand campaign featuring the new chairman, Ed Whitacre.GM is not going to survive if they do not "young up" and start using social networks, mobile marketing and online advertising. They need to drop the print and TV ads or tie them into new media.
Statue of St. Francis of AssisiThe ad formed a topological map depicting an Asian shoreline. At the point where the crease would naturally occur in the paper – somewhere mid-ocean on the map - words such as earthquake, flood, storm and typhoon congregated together forming a wave of disaster.
Disclosure: I do not know the event for which these balloon costumes were made, or if it was a contest. If you have information, please leave me a comment.
Do-It-Yourself: If you have patience, time and lots of balloons, you can make a killer costume!Suggestion: I would suggest wearing a body suit because you may run into a bunch of drunks with pins.
Barack Obama, 2009 Nobel Peace Prize Laureate
THANK YOU
to our top droppers on Advertising for Success blog in September!
