Mr. Cohen was inspired by his struggle a few years ago to care for his lung-cancer-stricken mother, who was living in Chicago. The former manager of Quicken, Mr. Cohen lived in San Francisco and was continuously trolling the web for good resources on how to care for his mother, from what kind of wheelchair to buy to how to handle her financial and legal affairs. There was a void in the market, he said, because sites such as WebMD are focused on health issues and sites such as AARP don't offer the caregiver point of view.The target market is not the elderly parents, but the baby boomers who care and make financial and health decisions for them. Now, there is one place where you may go to get help and support. As a baby boomer who cared for two aged parents while raising a child as a single parent, I am glad to see that there is a support system evolving.
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