Endorphin Improves Efficacy of Scent Marketing ~ Advertising For Success

Believe it or not, the latest media is a delivery system for scent. If you wish to see the beginnings of scent marketing, you may want to read Wall Street Journal Leads Readers by the Nose and 2007 Might Be "The Year of the Scent" on this blog, Advertising for Success.

From the AdAge.com website:

This week's first international conference on scent marketing drew attendees from 20 countries . . . Scent World Conference also showcased an amazing array of technologies for dispensing, embedding and transmitting smells in spaces as small as supermarket product packages and as large as entire sports stadiums.