Going to keep searching, searching . . . ~ Advertising For Success

DoubleClick Performics recently released data from a study targeting moms and their search behaviors and preferences. Download press release from Performics here.

Of the nearly 1,000 moms surveyed

89 percent use the Internet at least twice a day
90 percent have been using it for more than seven years.
86 percent of respondents said search engines are the most efficient way to find information.

Center for Media Research - Daily Brief - read article detailing findings of survey

From the article:

The data illustrates heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
70% use search engines to gather information before making any online purchase.

57 percent use search engines to gather information before making any offline purchase.

64% use search engines to find out where to purchase products offline.

With regard to purchases made in the eight product categories under study, 92% of respondents say search engines were helpful in providing valuable information prior to purchasing, and 79% say the same for the offline purchases they made.